How i started a dating empire
Lane: And we love that idea now and 100 percent stand by our book. Lane: If you want to open a restaurant, you have investors who have a certain idea of what customers will eat, and that might be different than what the creative chef wants.From the creative perspective, compromise is really hard, especially when you put your heart and soul into something.Lane: We hired a somebody on Fiverr to make a professional jingle. And we practiced talking alone in a room before we ever recorded anything.Spera: A lot of people think they can just get together with their friends and record themselves talking. Lane: A lot of people will tell you, ‘Just get out there and do it. Lane: People write in and know Angela’s boyfriend and my husband’s name. Spera: We retweet followers’ tweets and comment on their comments.Spera: It’s like birthing a baby and having it taken away. It’s hard to take edits that you get back the next day.But a week later, it’s like, ‘OK, cut that.’ And the book led to the podcast, right?And there were these two executives with their arms folded.
Related: Studies Show Working Overtime Is Basically Pointless So the show took off -- featured in the New York Times, sold out every night. Lane: We Googled ‘How to write a book proposal.’ We wrote a marketing plan.Spera: Originally, the podcast was just one of the ideas we came up with to promote the book.We intended it to be a limited run leading up to publication.They released a book by the same name that's been praised by everyone from People to the Washington Post, and sold a sitcom pilot to the Pop Network.In this conversation, they explain how they started with one idea and built it, step by step, into a thriving business. Spera: I was working in marketing for three years, right out of college, but I was bored and unfulfilled.