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"Beautiful has been called the VIP room of the online dating industry and the club will closely mirror this virtual world”.Anyone wanting to dine will be able to enjoy the bar’s raw food menu, or order lean meats from the grill.A DATING website is opening an exclusive new club where every guest is vetted to ensure they are attractive enough to enter.Those deemed to not reach the California club's standard - which is decided by a panel of judges - will be ejected from the bar.
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Managing director of Beautiful Greg Hodge says that they are just following the site's users' wishes, as they are apparently tired of going on nights out surrounded by people they don't consider pretty enough.
He said: “We listen to our members and they are fed up of going out to expensive bars, hoping to meet similarly beautiful people, only to spend the night wishing that the lighting was lower.
"We see this mirrored through the site’s rating system where men who exude wealth and success in their images, but who may not be that attractive, are often voted in.
"The way we see it, money can be attractive too, so on a discretionary basis we may make exceptions for certain high net-worth individuals.